Understanding Site Speed To Meet Search Engine Requirements

When you want to design the best website that will rank high in the search engine result pages, you will have to consider all those elements that Google essentially requires to rank a site. Apart from including a relatable and informative text and eye captivating pictures there are lots of other things to consider. One […]

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Understanding Site Speed To Meet Search Engine Requirements

Posted on Sep, 17, 2019 I Pawan Sahu

When you want to design the best website that will rank high in the search engine result pages, you will have to consider all those elements that Google essentially requires to rank a site. Apart from including a relatable and informative text and eye captivating pictures there are lots of other things to consider. One such this is the speed of the site.

Site speed is a very important aspect to consider while designing a web site because this will determine how functional your site is. It will also determine whether a user will stay with your site or leave it if it takes a long time, in fact longer than 5 milliseconds, to load.

  • If your web site is too slow, take it in writing that you will be losing a large chunk of your users.
  • In addition to that, you will also be losing out on both lead conversions as well as organic visibility.
  • All slow sites typically struggle not only to gain new users but also fail to retain the existing users throughout.

Therefore, site speed is a very important ranking factor for the search engines in its own right.

The speed of AMP or Accelerated Mobile Pages content is typically controlled by Google. Therefore, it is required that you suffice the needs of it and there is no reason why you cannot do that. In fact, achieving a really fast website may be difficult but is not impossible. It all depends on:

  • Your plans
  • Its execution and
  • All your own actions.

You will also need to consider a few other things such as:

  • The architecture of your server
  • The site build and
  • Caching.

All these can be well set up in the best possible way to ensure that your website loads as quickly as possible irrespective of the type of devices used by the users to access it.

Stages of site building process

There are lots of different ways in which you can augment the speed of your website. You can take help of a professional and reputed website designer NYC for that matter if you are unsure about the process. Take a look at how these methods are implemented in modern web design wherein the page loading process is broken down into four simplified and general parts. These are:

  • Request – This is the process in which the website data is requested from the server
  • Response–This is the process of bringing all the necessary files to create the web page are brought together by the server
  • Build – In this stage of the website design process the browser typically turns the data collected from the server into a CSS DOM or CSS Document Object Model and/or into a HTML
  • Render–this is the last stage of the site building process wherein the browser adds the relevant and necessary resources from different other sources such as a JavaScript file or a style sheet.

For each of these stages, there are specific ways in which you can maximize the speed of your site. In fact, it is only when all the stages are augmentedyour site will become significantly quicker than it could be otherwise.

The ways to follow

As said earlier, there are different ways in which you can optimize the speed of your site. However, the most common ways that most of the web designers today follow include the following:

Request:

This is the stage that increases the speed of the site and is done by using a CDN and by loading fewer files.

CDNs or Content Delivery Networks typically are the link in between the browser and the server. The primary job of the CDNs is to bring different digital assets from one to another and closer to the users. These assets include:

  • Images
  • CSS and
  • JavaScript.

In a few specific cases, you can even put your entire site onto a CDN. The benefits of this approach is that it will you will have the best and most dynamic solution to the loading time. It will cut down the request time of the users significantly no matter at whichever location they are in and send a request to and from.

In addition to that, experts may also recommend you to carryout an audit of the files requested by the users for each page of your website.

  • This will enable you to know those scripts and themes that are big and usually takes a lot of time to load.
  • You can keep these big files separate so that it loads in the background of every page on your website even when these files are not needed for that particular page.

When all these unneeded requests are eliminated it will cuts down the load time of your website and increase its speed significantly, just as your users want.

Response:

This is the process that primarily involves caching and HTTP/2. In this web world, the content managed and most dynamic websites only does well. These are those sites that comprise of contents that are typically in:

  • A database
  • Styling templates and
  • Software package of some kind.

All these can pull the site and its content together for each user. However, in order to prevent the server requiring pulling together the content of the site for each user, you can cache it in a store as a ready-made version of your site.

  • You can implement caching within the CMS of your site but you can also follow server side caching process if you want to store more potent configurations at the server level.
  • Both caching and CDNs combine well and therefore you can also cache all the pages entirely on a CDN. This will ensure better handling of the request seven before it hits the server.

Alternatively, you can make the best use of the latest server technology such as HTTP/2 to speed up the loading process. This technology allows all data to be ‘streamed.’ This helps the server to handle multiple requests from the browser all together at the same time instead of dealing with the requests one at a time.

Sep 17 2016

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