WordPress offers one of the easiest means to set up an professional website, even if it is an e-commerce business. This is thanks to the powerful WooCommerce plugin which comes with many useful features to set up a fully functional e-store. Now, to improve upon its features, there are many add-on plugins for WooCommerce. For the purpose of this read, we will be looking into the WooCommerce Cross-Seller plugin which helps integrated cross-selling features into your website. But first:
Cross Selling is the practice of selling products to existing customers. This is extremely useful when you run an online business.
A user’s trust and confidence in your brand play a huge role in whether or not they will make a purchase from your website. Now, establishing that amount of trust can be difficult, albeit necessary. And although you should always try bettering your brand and making it more trustworthy, you can use cross-selling to boost your sales in the meantime.
If a user has already made a purchase from your site, it is likely they will do so again because a level of trust and confidence has already been developed. You can make use of this, and start promoting products to these customers and improve your sales. And this can be easily achieved with the WooCommerce Cross-Seller plugin.
The WooCommerce Cross-Seller plugin is a freemium add-on for WooCommerce websites. It comes in a free and paid variant. But the free version offers mostly all the features and functionalities you will need for your cross-selling efforts.
Here is a detailed look at all the features you get with the plugin:
The plugin once installed will start checking all the customer made purchases and create emails with unpurchased product suggestions that are related to the previous purchases.
You can configure the frequency at which these emails are sent from the settings page. There is the option to send emails every 7,14,21, or 30 days.
Instead of sending emails, you can directly suggest related but unpurchased products to your customers by using an after sales “Thank You” page. As soon as a user makes a purchase, they will be taken to a thank you page which will list some suggested products to allow the users to keep on buying.
There is no need to annoy your customers who have already built trust and confidence in your brand. This is why every email sent using the plugin comes attached with an unsubscribe button. Users who don’t wish to receive any more promotional emails can click the button, and no further cross-selling emails will be sent to them.
The email customization options vary based on whether you are using the free version or the paid version.
With the free version, you get to exclude certain products from the cross-selling emails, and also have the option to tweak the subject line and headline. For further customization freedom, you need to upgrade to the premium version.
Here, you will get full customization control over the email. You can create the body from the mail using a dedicated editor which also comes along with some useful macros to make the process even easier. You will also be able to set multiple subject lines to randomize the emails.
The premium versions of the plugin are available in three different pricing options based on the number of licenses you require. The starting option is at $69 which gives you a premium license for a single website along with 1 year of free updates. Next is the $99 plan which gives you a license for 2 websites with 1 year of free updates. And finally, there is the $179 plan which gives you a license for 5 websites with 1 year of free updates.