If you are reading this you probably just launched your WordPress website. Congrats on turning your idea into reality. Part of that reality is also that you most likely aren’t overrun by traffic just yet. Just because you built it doesn’t mean anybody knows your website exists.
So what’s next? Now comes the exciting challenge of promoting your website and establishing a web presence. If you are like most entrepreneurs you probably don’t have access to a large marketing budget however. That’s not a problem; you can still compete effectively by rolling up your sleeves and making use of do-it-yourself resources. Here are five free tools you can use to promote your website.
One of the most obvious ways to promote your website online is through social media. It’s so obvious because it works. Having said that with the amount of promotional content being created across all of the social media platforms it’s difficult to stand out. Don’t make the mistake of simply going through the motion of putting out content and hoping for the best.
First and most important get your messaging right. With that in place you need to make sure you create eye catching designs so your posts will get noticed. Use a free social media post maker like Foto Jet. In only takes a few minutes to come up with your own designs. Browse their templates and pick one you like. Once it loads in their editor simply add your content, branding and then download. You can then publish your posts across all of you social media accounts like Facebook, Instagram, Twitter and more.
Another very effective way of promoting your WordPress site is through promotional videos. Short promotional videos are a great way to get your message across whether that’s an explainer video, presentation, or animation. If you choose to go the video route make sure you don’t settle for cheaply produced clips and on the other hand don’t overpay for original video content.
Animoto is a great middle ground, a video maker that lets you create professional looking videos in just minutes for free. You don’t need to be the next Steven Spielberg to come up with your own video content. Select one of their video templates and start editing. You can add your own content, logo, brand colors, change images, music and much more. When you are satisfied with your clip you can download and share instantly. Platforms like YouTube, Vimeo and Insatgram Live are a good way to get your video content out there.
Getting qualified traffic to your website is the first step in establishing a successful web presence. What can’t be overlooked is what happens next. It’s great to get a lot of traffic to your website but if you have a high bounce rate and don’t capture visitor’s emails you are losing out. To make sure your hard work isn’t lost encourage visitors to share their email with you. Once you collect their emails you have the opportunity to convert them over the long run. Email Octopus is a free email sender solution. It allows you to create beautiful email templates, import your contacts and then automate your promotional campaign. It will also give you great insight into how your email leads engage with the messages by tracking email open rate and other important data.
The platform is a combination of tools to help marketers tackle multichannel marketing and take online promotion to a whole new level. Major features include automation for email, SMS, and web push notifications. SendPulse also has its own chatbot builder. Even absolute beginners can create a Facebook chatbot or a Telegram chatbot without any coding hassle. Chatbots can be used to set up simple auto-replies or message sequences for elaborate sales funnels.
Platform users can basically combine email, SMS, and messenger marketing channels to create a well-rounded promotional campaign. The best thing about SendPulse is the pricing policy. There is a free plan for every feature on the platform and paid plans start at around $7 per month.
Another obvious method of driving traffic to your site is through your blog. If your WordPress site doesn’t already have a blog in place you should make sure you set it up. Not only is your blog a great opportunity to promote your business and to sell but it also allows you to educate and inform. Writing engaging blog content is time consuming but well worth it.
If you combine great content with some promotional efforts you can quickly start to drive organic traffic to your site. Braining storming article ideas, writing, scheduling and publishing should be as efficient as possible. After all you have a business to run and can’t get bogged down with only one promotional aspect. To help with the brainstorming aspect use a free blog post title generator like WebFx. It’s easy to use, simply enter a main topic and let the system generate interesting titles for you. With the title in place you can then hire a freelancer to write the piece for you.
When it comes to branding you can’t just focus on web and ignore your offline brand assets. Even if you sell exclusively online you’ll run into offline situations where you can promote your business. Whether you’re at a networking event, tradeshow or VC pitch meeting you need some printed branding material on hand. One of the most effective promotional tools is still your business card.
Business Cards is a free design application that allows you to come up with beautifully designed and printable business cards. To get started with your card design choose a category and then a template. As soon as the template loads on the canvas you can start to personalize the card. Upload your logo and implement the branding colors used in your logo and across your WordPress site. Once the design meets your brand guidelines you can add your contact details and download instantly for printing.
There are lots of ways of marketing a business website. There’s no right or wrong, you just have to figure out what works best for you and your target audience. Once you find a method that works scale up so you can maximize on it. The five free tools highlighted here are all worth a try. Keep the ones that work for you and drop the others. From there rinse and repeat with another set of free promotional tools. It takes time to establish a strong web presence but with some consistent effort and time your WordPress site will soon become part of the competitive landscape in your niche.
Aubree Shea holds a degree in marketing with a minor in psychology. She enjoys writing about branding, marketing and running buyer behaviour studies. In addition to blogging she’s also passionate about fine arts.