Tips to Improve User Experience on an e-commerce Platform

Aww, I got exactly what I wanted, a finale that was mostly fluffed with no significant conflict. No, I really mean that! Imagine visitors having the same thought as soon as he or she visits your eCommerce site. How will you feel? Happy, joyful, a sense of serendipity… I guess a gamut of emotions cannot […]

ecommerce store

Tips to Improve User Experience on an e-commerce Platform

Posted on Sep, 23, 2019 I Elise

Aww, I got exactly what I wanted, a finale that was mostly fluffed with no significant conflict. No, I really mean that! Imagine visitors having the same thought as soon as he or she visits your eCommerce site. How will you feel? Happy, joyful, a sense of serendipity… I guess a gamut of emotions cannot be explained through words; right?

Creating an eCommerce store is one of the most profit spinning moves to make. Surprisingly, it may quite interest you to know that there are businesses small to medium size who don’t even own a website. And in case, if they do the experience on these sites is pretty underwhelming at best.

Much like businesses in the physical world, falling short in online business can cost you an arm and a leg; i.e., losing golden opportunities and long-term liabilities. Successful survival asks for evolution and adaptation. This fact stands true for any entity in any scenario; even for leading tech-companies ruling the industry. So are you ready to make an appealing impression online? Well, it requires a laser focus on the user experience.

Change Brand Perception with User Experience

The user experience is not a mirror or irrelevant feature of your eCommerce site. In fact, you need to know that it is the single most significant impact on customer satisfaction, conversion rates, and ongoing revenues. Slow load times, confusing navigation tools, broken landing pages, cumbersome checkout processes are some of the major reasons that degrade the user experience. Any of these issues is annoying at the moment, but the consequences linger long after.

Unsatisfied customers are far more likely to order fewer items – or even abandon their shopping carts all at once. Even after lodging a complaint, frustrated customers are apt to vent to friends and family and spread a negative image of your brand. So what needs to be done? Well, you need to do everything possible to provide a perfect user experience for every user every time. However, there is no one-size-fits-all way to improve user experience. Instead, you need to start exploring ways and make the kinds of improvements that matter most to today’s users.

Down below, I would like to emphasize on specific pointers that are the most effective and affordable approaches to consider as of now.

#1 Create a stunning impression

The first impression will always be regarded as the last impression; there is no debate about it! As a website owner, you must make sure that your site visitors have the best first impression of yours in mind before leaving your store. Of course, your website design plays a significant role in grabbing the attention of the end-users. For example, make sure everything is simple and clearly visible. In addition to this, your store must be easy to navigate through, and you end up avoiding clutter at all costs. In the website designing realm, less is more- so simplicity is the best way to go!

Have you ever come across the term responsive web design? Creating a website that features a responsive web design plays a vital role in the success or failure of your website. By incorporating responsive elements into your web design, you will kill two birds with an arrow- at one hand you will enhance your website whereas, at the other end, you will provide mobile users with a seamless mobile experience. As a result, both smartphone users and website users will be satisfied with your service at once. More importantly, this is something that will certainly compel them to come back and do business with you again.

#2 Focus on Personalization

Personalization has become very crucial in the eCommerce realm. To establish more meaningful relationships, customers are expecting a helping hand, and of course, it’s not too much to ask for! And since competition is growing fierce day in day out, offering personalization like never before can become the key differentiator.

Right on the basis of their past purchasing behavior, predicting what they are up to can lead to good e-commerce UX. Product recommendations are one such aspect that has become the client’s favorite over a span of time; I mean, who doesn’t like to find new products that they will potentially like. As a result, the conversion rate will go up.

Adding something as simple as a section stating customers who have already bought the product or viewed can be the best example of offering a personalized UX experience. Let’s say, for example, Amazon- the app does offer relevant recommendations either on the basis of past purchase records or views.

#3 Ease of navigation

With personalization, smooth navigation has also become a must-have a factor for your visitors so that they cannot just find but buy the exact product they have been looking for. It’s all about transforming your visitors to customers to advocates, and all this is possible only when they are able to browse your store without any possible distractions.

In today’s busy life, no one has time to jump over hurdles or wait for the site to load; they are bound to leave your site in no time. Being able to offer easy navigation will significantly improve your customers’ user experience and reduce your bounce rates resulting in increasing your eCommerce conversion rate at a significant amount.

Moreover, you can make navigation much easier by simply adding a “recently viewed” tab on your product page. By doing this, they would not have to search forever for a product they viewed who-knows-how-many clicks back. Imagine yourself in place of your customer, and I am sure you will see how irritating and frustrating that can be so adding a recent view tab can provide great help! Apart from this, you can also add “What’s new” tab that emphasizes all the recent products which have been added, plus there is no need to search through your old ones.

Final Verdict

This is definitely not it! Enhancing the UX design of your eCommerce website is a broader topic that I can go on and on. Like it or not, you will never know how they will get captivated by your site and turn into high-quality leads! So there is no cookie-cutter solution or one-way track to succeed; you have to try each and every trick or hack available on the internet.


About the Author:

Joanna Baretto is a Bussiness Analyst at, a web development Company in Australia. She has been working for five years in a Technological domain. Her work across multiple disciplines broadly addresses the narratives of techno experience. She is unicorn enthusiastic. You can visit here to know more about her Company.

Sep 23 2019


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