Types of Rich Snippet Code That Can Add to Your Website

Web design has evolved from text-based sites during the early 90s to prominent design and the inclusion of mobile web. Nowadays, we don’t just see texts but get a cursory idea of what we can expect from the website. This is called rich snippets, a semantic vocabulary or schema SEO used by search engines to […]

rich snippet

Types of Rich Snippet Code That Can Add to Your Website

Posted on Feb, 27, 2020 I Elise

Web design has evolved from text-based sites during the early 90s to prominent design and the inclusion of mobile web. Nowadays, we don’t just see texts but get a cursory idea of what we can expect from the website. This is called rich snippets, a semantic vocabulary or schema SEO used by search engines to return users with informative results.

Rich snippets are technically structured mark-up data added to an HTML page, containing vital details about the website. This tiny piece of information is typically pulled from the Structured Data, embedded in a web page’s HTML code.

These supplemental “sneak preview,” which is often called “rich results,” provide more than just a window to what you can expect from the website. They are a vital piece of information that helps search engines understand what each web page contains.

The Importance of a Rich Snippet to Your Website

Rich snippets are often the unseen elements to a website and one of the reasons why they stay on top of the search engine results page (SERP). When you search for whatever information you need on the web, Google returns with results related to the keyword you typed in. Google would typically display a search result that includes a meta-description of the page, the headline, and the URL.

A rich snippet, on the other hand, contains additional information about the website and includes its ratings, user reviews, and a thumbnail of the landing page. This information gives potential visitors a glimpse of what they expect from the website and whether it relates to what they are looking for.

Studies have shown that brands see an improvement in their business CTR when rich snippets, including the review stars, are combined in their product pages. And you most definitely would have seen other images located at the bottom of the search page. But these are Google’s refined snippets to narrow down and provide good search alternatives to your inquiry.

For website owners and developers, rich snippets are often an overlooked SEO strategy. But in a nutshell, using a fruitful result is one useful trick that will help your website get an immediate SEO boost. Unlike the most commonly used strategies of using quality content and backlinks, this schema SEO technique builds trust value on your website.

A rich snippet may provide your possible visitors with information about your website, so it increases your click-through rates and time spent on the website. A high click-through ratehas a direct influence on your website performance and impacts the algorithm of the search engine. Hence, this gives you a higher chance of ranking in Google.

Types of Rich Snippets Google Supports

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Unknown to many, rich snippets are a broad spectrum of schema SEO intended to return organic results. There are several categorizations recognized by Google and understood according to the structured data of the website.

Rich snippets are classified according to their relation with the website through the similarities between each snippet makes it hard to distinguish their family. These similarities are often particular, and the structuring falls under their significance and SERP features.

The most common structured data mark-up and content type used by Google include:

  • Reviews –Aggregated reviews about a website help build value and draw your attention to the organic search results of review-based content. More often, this snippet is to provide information about product SKUs, comment reviews, and star ratings. Google comes up with the reviews snippet by reading your HTML and using its coding to generate the organic stars you see on the web results.
  • Author – Structured data mark-up providing the link to the author and their content used to help visitors get more information about the content writer. This often pops up with the picture of the author and a crawl index to their published works. This rich snippet maps entity relations, allowing site visitors to get a precise answer from their search engine queries.
  • Products – One of the most widely supported rich snippets in Google are products that are meant to cater to online stores.This schema SEOstrategy includes all vital pieces of information to give queries with immediate results. The product information like their price range, brand, image, and online user reviews intend to entice visitors to gather more information about presented search results.
  • Videos – Videos embedded from video sharing sites like YouTube can be tagged on the search result with information like the creator of the video, its licensing, duration, and the possible mention of personalities and names appearing on the video.
  • Music – Given the popularity of songs among the younger generation,music has always been one of the supported mark-up tags in Google. This snippet allows you to link related songs, get additional content linked, stream links, and show previous albums. The music snippet was expanded by Google the past years to include most of what you need in song information.

Various other rich snippets are supported by the Google search engine, which makes results more eye-catching than the expected results we have seen in the previous years. It has led to organic searches, meaning entered keywords are filtered to provide a paginated list of websites based on the relevance of the queried term.

How to Structure Data helps in Showing Results in Rich Snippets

Content structure and structure data are two of the most relevant elements affecting your targeted rich snippets. Content structure always contributes to how an HTML page is built while structured data points out to the implementation of the mark-up on the webpage. This feature provides extra details to the page content.

The way Google understands your content and how relevant it is to your target niche will result in a higher ranking. It will also help you gain some control over the features of your SERP, including rich snippets with ranking reviews and providing data on the Knowledge Panel, among others.

Content structure is more related to how you organize the HTML coding on your webpage. This relates to most of the elements like the title tags, heading, Meta description, image alt tags, and so on.

Matching all the elements of structured data, explicit content, and the right Google mark-up will help generate relevance on all ends and help you win a featured snippet in the search engine. One key aspect of achieving this is to supply Google with the right and organized information so the machine can interpret and hold the proper table for your website search results.

On the side note, structured data should not be undermined because it helps Google understand what your website content and signals visibility in search features. It is the foundation that sets a better understanding of your content and the machine.


Rich snippets are essential features of Google that help a website come alive. The schema SEO is a good indication of an active website organization and proper data structuring. Nonetheless, the objective of having a rich snippet is to provide visitors an insight into what they can expect from your page.

The use of a schema mark-up gives you a better definition of how information is defined, providing you full control at how the search engine machine will understand your brand. Utilizing these elements on your website will help generate interest and increase your click-to-rate.

Structured data, on the other hand, has grown from a limited portfolio of topics to just about anything we can imagine. As the internet grows to include all human knowledge, so does the growth of structured data. We see items that include jobs, recipes, restaurants, and many others coming alive on the internet.

A key takeaway is that the use of structured data is increasing over the years, with almost a third of the crawled web dominated by the website component. Structuring data with schema SEO is beneficial for any website given that enhanced analytics and better onsite search capacity are ensured.

Structuring your website’s data helps define its content and reshapes your webpage in the face of the Google algorithm. Matching your content with the precise keyword entry of a particular user will create better relevance, which is both understood by the machine and end-user.

So, it is imperative never to ignore structured data because an organic search result lies with how the Google machine quickly and systematically understands your website content. It is a vital component of ranking because it gives you a competitive edge and helps your website attain:

  • A better click-through rate.
  • Data structure improves search engine visibility
  • Gives your website a better chance of showing up with a Knowledge Graph, voice searches, and getting a featured snippet.

Consider that the online world is getting competitive with the rollout of new features that help sustain the eCommerce. Being updated and employing the best SEO techniques will help your business stay afloat in the vast expanse of the online world.

Getting on top of Google’s organic search ranking is no easy feat. It requires you to employ all strategies, including having structured data so you can take charge of all the other elements the Google search engine offers.

Feb 27 2020

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