6 White Hat Link Building Techniques for Local Business

If you have numerous clients on board looking to boost their website and blogs, you are no stranger to link-building techniques. Ironically, SEO experts often find themselves shuffling in-between gray, black and white hat methods. All methods give different desired results. Since the 2014 Google algorithm update, white hat link building is the best bet […]

6 White Hat Link Building Techniques for Local Business

Posted on May, 10, 2021 I Elise

If you have numerous clients on board looking to boost their website and blogs, you are no stranger to link-building techniques. Ironically, SEO experts often find themselves shuffling in-between gray, black and white hat methods. All methods give different desired results. Since the 2014 Google algorithm update, white hat link building is the best bet at getting ranked on Google’s search engine. Albeit deploying black or gray hat methods give quick results. However, these methods are frowned upon, may penalize you, and therefore should be avoided at all costs.

What is White Hat Link Building?

This particular link-building approach involves incorporating positive strategies for driving traffic organically. White hat SEO involves linking relevant articles to appropriate websites. And by adding suitable links results in delivering a top-notch end-user experience. Unlike black hat practices, white hat link building revolves around adding value and knowledge to content. Therefore, it is considered labor-intensive and time-consuming.

White hat link building requires writers to whip up high-quality well-researched content, instead of stuffing mediocre write-ups with links to boost SEO. Each piece of content should offer something unique to the reader and either educate or help solve a problem. While it may appear this strategy offers close to minimum results in the short term. However, building white hat contextual links can prove highly beneficial in the long run. They are deep links from your website with rich evergreen content that remains relevant for years to come. Suppose you cannot execute these strategies yourself. In that case, you can always hire link-building services to create a myriad of backlinks for you. It can attract more visitors to your website and rank up your Google presence.

How to Benefit from White Hat SEO for Your Business?

Are you looking to gear up your link-building practices? Bingo! Look no further. You’ve come to the right place. Here are the six best white hat link-building tactics to implement today to generate rich organic website traffic tomorrow.

1. Be a Gracious Guest

By far, the most popular white-hat strategy is guest posting. This SEO technique can help you put your website on the map for organic visitors while adding value to the host’s blog. To get the maximum bang for your effort, keep educating your audience as the highest priority.

Begin by selecting a website with similar interests as your blog. Then, cook up topics that are guaranteed to garner interest from their audience as well as yours. Guest posts have a mandatory backlink to your website, which helps redirect traffic. So, make sure you land it on an interesting page on your site.

2. One Up with Podcasts

Take link building up a notch by becoming a guest on a famous podcast and even hosting one for your website. With the popularity of podcasts, it has quickly become one of the most effective marketing channels. You can write custom pitches and deliver them to crowds of people that may or may not be familiar with your website. The best part, you ask? Even days after uploading, the benefits keep coming.

Moreover, podcasts can help earn trust instantly from your audience due to the host’s credibility and demeanor. Unlike other strategies, podcasts enable you to speak about your brand, website, and product for more than just a few minutes, usually 15 minutes to an hour. That increases the probability of your brand recall value. Furthermore, they are relatively easy to record; within just an hour, you get to wow your audience, create powerful contextual links and have a conversation about your blog. It keeps getting better! Since podcasts are readily available on various websites, they have a good reach. Besides, suppose you move your audience with the gift of gab. In that case, individuals feel compelled to look up the company or your name on Google’s search engine, thereby improving your organization’s ranking organically.

3. Welcome 404 Errors

Often overlooked, this underrated tactic requires you to look up 404 pages on your competitor’s websites. It involves hunting down pages that no longer exist or are no longer functional on the link mentioned. Once you have a handful of dead links, offer the webmaster to replace their 404 errors with a functional link to your client’s website. Chalk up a well-versed email and reach out to the webmaster. Highlight how it can prove to be in their best interest, as only highlighting your benefits may not be enough to attain your desired outcome.

4. Explore and Build Your Network

In this day and age, networking is the name of the game. The fastest way to get noticed is to piggyback on another well-known business or blog’s back. This strategy helps you boost your visitors as well as partner with other local businesses. Reach out to business owners in the same business line as you and find common ground on how the two organizations can benefit from collaborating. Such as, if you are selling toothbrushes, you can partner with toothpaste, mouthwash, or floss manufacturers and come up with schemes to benefit users of dental hygiene products. Websites can feature discount coupons on one another’s websites and redirect the flow of traffic back and forth. This strategy can help build trust, generate money and increase visitors to your website.

5. Fish for Broken Links

Though this practice can be painstakingly dull, it can help bump up your client’s website much faster than you think. With various SEO tools in the market, you can subscribe to a few to carry out this task in the quickest way possible. Often websites will publish content with several links, only to find out later that these links are broken and no longer redirect to the correct destination. This problem can lower their Google ranking and make the article redundant.

While this may be a loss for certain websites, it can be an opportunity for you to step up. Hunt down broken links in relevant content and offer to replace them with a link redirecting to your website. This way, content creators get alert of the problem, and you provide a prompt solution. However, to properly execute this strategy, make sure you write a compelling email highlighting the content creator’s issue. And explaining why your website would make a good fit.

6. Link Unlinked Mentions

For this tactic, you need to research and plow through many websites that mention your client’s name on their domain but do not link back to their website. Often popular websites mention small businesses but overlook the need to hyperlink to their domain. Google these mentions, make a list, reach out to the webmasters, and request them to add a backlink to your client’s site. Suppose the web owner’s domain has a fairly high number of visitors. In that case, it can prove to be beneficial for redirecting traffic to your client’s page.


White hat link-building tactics can help you build a niche and trust among visitors of multiple websites. These strategies take time to execute. But, in the long run, it can genuinely help you enhance user experience, impart knowledge while adding value to your hosts’ website. And simultaneously to your own as well. If that’s not the ultimate win-win situation, then we don’t know what is.

May 10 2021

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