Why You Should Prefer Influencer Marketing to Boost SEO Strategy

Why You Should Prefer Influencer Marketing to Boost SEO Strategy

Posted on Apr, 15, 2021 I Elise

In today’s digital landscape, every company’s SEO strategy is up and running. From optimizing the loading speed to developing a responsive design, marketers make every possible effort to improve the brand’s online presence. As links continue to reign supreme in SEO, marketers also implement strategies to earn credible links. But unfortunately, acquiring links has become pretty challenging because of spiking competition in the SEO world.

Are you facing trouble with link building? If so, leverage influencer marketing. The social media influencers are more like industry leaders who can help you generate authoritative links. They will write about your product and service offerings, building authenticity and credibility in the virtual sphere. Besides links, influencers can also increase user engagement signals, direct traffic to your webpage, and enhance visibility.

Therefore, join hands with influencers within your niche to upscale your SEO campaign. You can collaborate with them on a project, send exclusive PR packages, or offer something unique for their followers. In addition to expanding the customer base, it can create brand awareness. If you are still doubtful about it, have a look below. Here are five reasons why you should prefer influencer marketing to boost SEO strategy.

1. Builds Inbound Links

Unsurprisingly, link building is one of Google’s top-ranking factors. The quality and authority of sites that link to your website directly impact your search engine rankings. Therefore, make sure you are earning links from high-authority domains that align with your website’s context. The perfect way to get around this is to develop content-driven influencer campaigns. When these influencers create content and link to your site, you will earn high-quality links.

Alongside building inbound links, it can drastically improve your off-page SEO efforts and boost rankings. You can also get influencers to make videos or podcasts on an industry-related topic while citing your webpage as a resource. However, make sure none of the links disclose as sponsored because that would mean you are getting paid links. Google disapproves of these practices and might end up reducing your site’s rankings.

2. Updates Content Strategy

These days, marketers find it challenging to create fresh and unique content for their followers. As blog posts are already published and web pages have enough visual content, marketers don’t know what to do next. In the marketing world, innovation and creativity are imperative, and this is where influencers come into play. They are digital content creators who find amusing ways to create content that the target audiences can’t resist.

Influencers can upload videos of themselves trying your brand’s products and services. Similarly, they leverage their followers to produce content for the brand. They even ask their followers to share unique pictures and thoughts associated with the target brand or social campaign. One of such examples is how Gloria Ferrer used influencer marketing to spread awareness about #gloriousbites. You can also create similar hashtags and enjoy millions of social impressions. Also, make sure to share a glimpse of these campaigns on your website to improve SEO.

3. Leverages Long-Tail Search Gains

According to advanced web ranking, long-tail searches account for 70% of the search engines’ web searches. Therefore, make sure long-tail keywords are a part of your SEO campaign. In addition to collaborating with influencers for brand promotions, leverage them to target long-tail keywords. Nowadays, every influencer has a set of long-tail keywords that associates with them. Usually, the keywords are low-competition and high-traffic, bringing more traffic to your site.

For this, you have to think beyond blog posts and articles. Perhaps, you can cover hair tutorials, makeup lessons, or interviews. Content around such topics towards gains social traction and builds authority. Remember to place the long-tail keywords naturally instead of making it sound like a sales pitch.

4. Establishes Brand Awareness

With spiking competition in the digital markets, the biggest challenge is to get heard in the buzz. You might have an easy-to-navigate digital storefront, but conversion rates will be low if people don’t know your brand exists. Surprisingly, influencers can help in spreading the word about your business. They will review your products in front of their thousands of followers, exposing your brand to a new customer base. In turn, you can take advantage of their community and enhance your brand’s visibility.

According to a report by Nielsen, 92% of people trust recommendations from other people. Hence, positive word of mouth from a renowned influencer can do wonders for your business. Besides this, you can give a special promo code for influencer’s followers to direct people to your website. It will create an influx of traffic, improving your SEO rankings.

5. Unfolds Collaboration Opportunities

Believe it or not, cultivating relationships with leading influencers in the industry is a powerful way to streamline SEO efforts. It can unfold new collaborative content opportunities and partnerships down the road. Similarly, if you and the influencer can mutually benefit from the collaborations, pursue it as a long-term goal. You can create interview series where the influencer will be interviewing other bloggers and industry specialists.

Moreover, you can develop industry reports that cover all the recent happenings in your niche. Borrowing each other’s authority improves both influencer’s and brand’s visibility. And as partners, you can earn more links for your link profile and improve SEO.

Tips to Find Authoritative Influencers

If you are ready to kickstart your influencer marketing campaign, find some influencers in your niche. For instance, if you have a loungewear brand, look for fashion bloggers. They will help you reach the right target audience while improving the conversion prospects. Also, evaluate your marketing budget to determine if you can collaborate with celebrities or micro-influencers. Here are some tips to help you find the best influencers for your campaign.

• Check the influencer’s domain authority to ensure they can help you earn high-quality links.

• Determine the number of unique visitors an influencer gets per week. The higher number of visitors lets brands take advantage of a massive social following.

• Surprisingly, an influencer with one million followers may not be as powerful as a micro-influencer with 20,000 followers. Posts from people with a small following get higher engagement, establishing authenticity and trust in the brand.

• Look into the influencer’s audience demographics such as age, location, and gender to determine if it aligns with your brand’s demographics.

Final Thoughts

In today’s modern era, influencers have the power to make or break a brand because of the massive following. Therefore, utilizing influencer marketing to boost SEO can be a perfect choice. They can share your content across social forums while recommending your products to their followers. Likewise, influencers can help brands build authoritative inbound links, improve off-page SEO, and establish brand awareness.